It was a blast speaking with Jeremy Petersen of Identity Pet Nutrition for this episode.  

In one part of this episode we discuss the the cost of food and what goes into the processing of meats and this statement that Jeremy made was, for me, representative of the mindless approach many, if not most humans take when it comes to when you hear the part where Jeremy says "if you like eating sports & watching chicken wings..." think about how little thought is put into choosing what you put into your mouths then connect that with the disengaged choices most make when buying their pet foods and how little thought is put into the health of our pets and the connection of how the choices we make affects them.