Yes he did, he calls himself the lion...and many of the other independent pet businesses he calls gazelles - But it's not what you think - so listen to with an open mind...Frank can teach us all a few things. Check out the Hungry Puppy here!
https://podcasts.apple.com/us/podcast/the-petropolist/id1505749502?i=1000526982299
https://open.spotify.com/episode/3nRpywH7XhUlqEjssHU5Au?si=oKNnfoy7SSae6mHQv30ELg